Privacy Policy

Last updated: September 30, 2026

This Privacy Policy describes how BINOKU (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit or make a purchase from binoku.com (the “Site”). We are the data controller responsible for your personal data.

1. Our commitment to your privacy

We understand the personal nature of our products and protect your privacy at every step:

• Plain, neutral packaging — every order ships in an unmarked box with no reference to BINOKU or the contents inside.
• Private billing — your card statement shows a neutral merchant name, never a product name.
• No unsolicited contact — we only email you if you subscribe or place an order, and every marketing email includes a clear unsubscribe link.
• Data minimisation — we collect only the information we genuinely need, and nothing more.
• We never sell your personal data. Full stop.

2. Information we collect

• Identity data — name and username (if you create an account).
• Contact data — email address, shipping address, and telephone number (for delivery).
• Order data — products purchased, order history, and delivery preferences.
• Payment data — processed securely by our payment providers (PayPal, including card processing through Braintree). We never see or store your full card number.
• Technical data — IP address, browser type and version, device type, operating system, and time zone.
• Usage data — pages visited, products viewed, and how you interact with the Site.
• Marketing data — your subscription preferences and engagement with our emails.

3. How we collect your information

We collect information when you:

• Create an account or place an order.
• Subscribe to our newsletter.
• Contact our customer support team.
• Browse the Site (via cookies and similar technologies).

4. Legal basis for processing (GDPR)

For customers in the EU and UK, we process your personal data on the following legal grounds:

• Contract — to fulfil your order and provide the services you have purchased.
• Consent — to send you marketing emails (you may withdraw at any time).
• Legal obligation — record-keeping for tax, accounting, and fraud-prevention requirements.
• Legitimate interests — to improve our products, prevent fraud, and secure the Site.

5. How we use your information

• Order fulfilment — process payment, ship your purchase, and provide delivery updates.
• Customer support — respond to enquiries and manage returns, refunds or warranty claims.
• Marketing — send newsletters and offers (only where you have opted in).
• Site improvement — analyse aggregated usage to understand what our customers value.
• Security and fraud prevention — protect the Site and our customers.
• Legal compliance — meet our regulatory obligations, including age verification.

6. Cookies and similar technologies

Cookies are small files placed on your device when you visit the Site. We use the following types:

• Strictly necessary cookies — essential for the Site to function, such as keeping your cart and completing checkout. These cannot be disabled.
• Functional cookies — remember your preferences and settings.
• Analytics cookies — help us understand how visitors use the Site in aggregate, through Google Analytics 4 and Microsoft Clarity. You can opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on; for Microsoft Clarity, you can use your browser’s privacy controls or a tracking blocker, and read Microsoft’s privacy statement at privacy.microsoft.com.
• Marketing cookies — where enabled, help us measure the reach of our campaigns and show relevant updates.

You can manage or disable cookies at any time through your browser settings. Disabling certain cookies may affect Site functionality (for example, keeping items in your cart).

7. How we share your information

We never sell your personal information, and we do not share it for cross-context behavioural advertising. We share data only with trusted service providers, and only to the extent necessary to run our business:

• Payment processors (PayPal / Braintree) — to process transactions securely.
• Shipping carriers — to deliver your order (they receive only your name, address and contact details).
• Email service providers (MailPoet and transactional email services) — to send order confirmations and, with your consent, marketing emails.
• Analytics providers (Google, Microsoft) — to understand Site usage in aggregate.
• Professional advisers (accountants, lawyers) — where legally required.

These providers are contractually bound to protect your data and to use it only for the services we engage them for.

8. International data transfers

Some of our service providers may process data outside your country of residence (for example, in the United States). Where this occurs, we ensure appropriate safeguards are in place in line with applicable law.

9. Data retention

We retain your personal data only as long as necessary:

• Order records — retained for the period required by tax and accounting law (typically 6–7 years).
• Account data — retained until you delete your account or request deletion.
• Marketing subscriptions — retained until you unsubscribe.
• Analytics data — retained in anonymised or aggregated form.

10. Your privacy rights (GDPR & CCPA/CPRA)

Depending on where you live, you may have some or all of the following rights:

• Access — request a copy of the personal data we hold about you.
• Rectification — correct inaccurate or incomplete information.
• Erasure — request deletion of your data (“right to be forgotten”).
• Restriction — limit how we process your data.
• Portability — receive your data in a structured, machine-readable format.
• Objection — object to processing based on legitimate interests.
• Withdraw consent — opt out of marketing at any time.
• Lodge a complaint — with your local data protection authority if you believe we have not handled your data lawfully.

Do Not Sell or Share My Personal Information: we do not sell or share your personal information as those terms are defined under the CCPA/CPRA, and we have not done so in the past 12 months. We will never discriminate against you for exercising any privacy right.

To exercise any of these rights (including through an authorised agent, where applicable), email support@binoku.com. We respond within 30 days. We may ask you to verify your identity before acting on a request.

11. Age restriction

Our products are intended for users aged 18 and over. We do not knowingly collect personal information from anyone under 18. If we learn that a minor has provided us with personal data, we delete it promptly.

12. Data security

We use industry-standard safeguards to protect your information, including SSL/TLS encryption, secure payment gateways, restricted access controls, and regular security reviews. While no method of transmission over the internet is 100% secure, we work continuously to protect your data.

13. Automated decision-making

We do not use automated decision-making or profiling that produces legal or similarly significant effects concerning you.

14. Third-party links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites, and we encourage you to review their policies before providing any information.

15. Changes to this policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Where changes are material, we may notify you by email.

16. Contact us

For any questions about this Privacy Policy or how we handle your data, contact us at support@binoku.com.